Challenge:

NewYorkInvestigations.com was investing in Pay-Per-Click (PPC) advertising but wasn't seeing the desired conversions. They needed a more effective strategy to attract high-quality leads and improve their online visibility in the competitive investigations market.

Approach:

GrowthNXT implemented their Straight Package, which included:

• Creating 15 high-quality blog posts monthly

• Targeting a mix of quick-win and long-term keywords

• Implementing a 100-keyword plan over 6 months

• Gradually shifting focus from PPC to organic SEO

Results:

After six months of implementation:

• Organic search traffic increased by 531%

• Monthly organic clicks grew from 190 to 1,200

• Lead quality improved by 200%

• Successfully replaced all paid ad traffic with organic search traffic